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At New Modern Dress (“we”, “us”, “our”), we value your trust as much as we value your style. Just as we carefully curate our collections of wedding guest dresses, statement co-ords, and trend-forward pieces, we’re equally meticulous about protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit newmoderndress.com.

1. Who We Are

New Modern Dress is a contemporary fashion retailer based at 60 Market Passage, Cambridge, GB CB2S 4PI, serving style-conscious women globally (excluding some Asian and remote regions).

2. Information We Collect

Like the perfect outfit, we only gather what’s essential:

  • Personal Details: Name, email, shipping/billing addresses when you make a purchase from our Bestsellers or Holiday Edit collections
  • Payment Information: Processed securely through our PCI-DSS compliant systems (we never store full card details)
  • Browsing Data: Pages visited, items viewed (like our Coming Soon or Last Chance sections)
  • Communication Records: Emails to [email protected] and survey responses

3. How We Use Your Information

We use your data with the same care we take in designing our dresses:

  • To process orders for our Wedding Guest Dresses or Trousers & Skirts
  • To provide seamless customer service (responding within 24-48 hours)
  • To improve your shopping experience across all edits (Shop By Edit, The Holiday Edit)
  • For security purposes, using bank-level encryption for all transactions
  • To send relevant style updates (only with your consent)

4. Data Sharing & Disclosure

We’re as selective with data sharing as we are with our fabrics:

  • Service Providers: Payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition

We never sell your data to third parties.

5. International Data Transfers

For our global clientele (excluding some regions), data may be transferred internationally with appropriate safeguards, just as we carefully handle multi-currency transactions.

6. Data Security

Your security is as important as the perfect fit:

  • PCI-DSS compliant payment systems
  • Bank-level encryption
  • Regular security audits
  • Limited employee access to sensitive data

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (where applicable)
  • Object to processing
  • Withdraw consent for marketing

Contact [email protected] to exercise these rights.

8. Cookies & Tracking Technologies

We use cookies as thoughtfully as we accessorize our outfits:

  • Essential Cookies: For checkout functionality (like our Seamless Payment Options)
  • Analytics Cookies: To understand how customers browse our Back In Stock and Coming Soon sections
  • Marketing Cookies: Only with your consent, to show relevant style suggestions

Manage preferences via your browser settings.

9. Policy Updates

We may update this policy as our collections evolve. Significant changes will be communicated to you.

10. Contact Us

For privacy questions, contact our Data Protection Officer at:
[email protected]
New Modern Dress, 60 Market Passage, Cambridge, GB CB2S 4PI

Thank you for trusting New Modern Dress with your style journey and your personal information.